It can seem a little like magic that way. So, despite the value, the pitch on these new services can come with a common objection: “What about the website I already spent thousands of dollars on? Why would you build a new page and test that when I already have a website?” To which the reply might be, “Do you know how well your website is converting compared to your competitors? Are you able to easily update your website and that conversion rate without dedicating developer or IT resources?” But telling them about these services is not enough.
You need to show them where they have a problem and Fax Lists what you can do about it.do just that: Use our landing page analyzer to show them how that website or current traffic destination is performing across nine categories. The report will give them personalized, actionable tactics to increase conversion. (Send the report to yourself first, then write them a separate email including the report to show you’ve done your homework and offer the recommendations as a service.
Include one A/B test free with the first landing page you build them. At the end of the first reporting period, show them that you ran traffic to two landing page variants (A and B), show them the winner, and tell them why that variant converted better. Offer to continue conversion optimization services equipped with these results. What Kind of Agencies Should Consider Doing This, Specifically? This sounds great and all, but is it right for my agency? If you’re a PPC, SEO, or social shop, you’re well positioned to offer landing page and conversion optimization services.
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