Links in the Age of SEO

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SEO is a very transversal discipline that aims to provide all the information necessary for an expert to be able to position a content on the SERP of the search engine: good if on the first page, better if within the first three results for a specific keyword.

The search engine, and in this case Google, rewards sites jpb directory that, according to their complex algorithm, reflect the standards of Search Engine Optimization and follow precise rules that make content easy to load, simple to understand and spot on as far as the theme is concerned. One of the many factors that affect the positioning of the site concerns the backlink.

The more backlinks a site receives , the more authoritative it is considered – even by Google, which rewards it with an advantageous positioning on the SERP. Is that all? Absolutely not! The search engine does not only evaluate quantity, but also quality . Penguin , the Google algorithm that rewards high-quality links and penalizes low-value ones, takes care of this factor . In short, the backlink is a very useful strategy as long as it performs a specific function in the in-depth study of a certain topic. Otherwise, it will only end up penalizing those who have exploited it fraudulently or simply incorrectly. Measure the quality of backlinks through the authority of the site and its relevance to yours.