Craw Marketing

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Each of us at least once asked the question: who and why gives detailed comments on the forums? Helps users choose? Detailed describes the benefits of the product/service, reasonably proves your choice? So, one of the methods of website promotion using high-quality comments on sites-ophiks, forums, questions-answer sites is called crowd marketing (crowd in English means "crowd").

Search engines improve their issuance every day. In 2017 alone, Google has introduced about 500 changes to ranking algorithms. This is done so that each search query is giving out high-quality and relevant information for the shopify website design  user, weeding off low-quality sites. Since crowd marketing looks natural in the eyes of search engines, the site does not risk getting under the filters. On the contrary, its reference mass is growing, which means that the rating increases when ranking. The eyes of users and moderators of forums, crowd marketing also looks natural because there is nothing suspicious in people sharing recommendations.

Craver marketing is not spam. Spam - when unrelevant comments are useless.

Distingent features of crowd marketing:

    the main task is to give the user really a given advice with a detailed description and arguments;
    contains relevant, interesting and useful information that helps the user in solving his issue;
    exactly to the subject of discussion;
    located on traffic platforms;
    links in the comments lead to the working site and the user's right page;
    does not have a clear advertisement;

Important: If you misuse crowd marketing, comments turn into spam.
What tasks does crow marketing solve:

    set and increase the dynamics of the reference profile;
    increase the growth of referral traffic to the site;
    diluted the reference profile;
    lift in the TOP-3 pages, which are at 10-20 positions;
    test the minimum version of the product;
    create a positive atmosphere around the brand;
    increase brand awareness;
    level negative reviews;



Who does not fit the crowd marketing:

    business with a narrow topic;
    business with a narrow region of distribution;
    an offline business that doesn’t have an online audience.
    too expensive product;
    bad product - this will only aggravate its position in the market.

You can implement crowd marketing in four ways