50 Amazing Mobile Marketing Statistics to ACT

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Now Mobile Marketing Statistics Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.

” As consumers worldwide increasingly swap out their laptops for more nimble, portable devices, your marketing Country Email List budget and content need to shift to fit, or you risk being left behind. Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. We’ve curated 50 of the freshest mobile marketing statistics to inform you, as well as some analysis and action items to inspire your strategy: Mobile Marketing Statistics on Global Trends Mobile devices will account for 25% of global internet traffic by 2014.

There are 6.8 billion mobile subscribers worldwide, and this figure will reach 7 billion by the end of 2013. Revenue from mobile content will reach $40 billion in 2012, and $65 billion by 2016. 48% of US households will own at least one tablet by 2013. 86% of US consumers will own a smartphone by 2016. 61% of US mobile subscribers own a smartphone, a 10% increase over 2012. Worldwide, mobile traffic doubled between 2012 and 2013.