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The same is true for bid strategies. If youre testing manual versus autobidding or one CPA target versus another those two campaigns are likely not going to enter the auction on the same foot. One will be prioritized over the other and youll have an unbalanced test. ab testing examples  google ads experiment screenshot This is where experiments in Google Ads and split testing in Facebook Ads can come in.


By using these tools you can set up tests to focus on single or multiple variables and give them each a fair shot in the auction. here are a couple of videos that walk you through Google Ads Experiments and Facebook Laos Phone Number Data Ads AB testing. Measuring success across different PPC AB testing examples Now that we know how were going to test we need to get more specific on the PPC metrics were going to use to determine success. Unfortunately Im not willing to accept perform better as a good answer.




First we have to decide what our main KPI is. Is it your Google Ads cost per lead Conversion rate Clickthrough rate Impression share This will rely entirely on your hypothesis and which AB testing example you choose to implement. Pick the stat that will best reflect a success or failure for your test. Dont worry this isnt the only metric wed focus on. More on that in a minute. Just like the functionality of the test there are three common ways to approach this. Lets say were trying to improve the CPA for an account. Here are some ways I could phrase my success metric Target performance