The importance of electronic marketing

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E-marketing is one of the areas of modern marketing knowledge, and it is highly appreciated by researchers and writers. Its strategy is to provide electronic services via the national network of the Internet, as a new marketing communication channel, with its unique characteristics, different from others that are distinguished by the speed of other communication channels, performance and lower cost. The network marketing strategy expresses the existence of a process of transformation from the space market to the space market, as electronic marketing relies on the Internet to increase and improve its traditional functions, which affects the attitudes and trends of consumers.


In this study, we will discuss the nature and concepts, Evolution of electronic Afghanistan WhatsApp Number marketing concepts: The development of marketing from the traditional concept to the electronic concept is the result of the development of communication technology and the information system, and it passed through several different stages before forming its current form. In general, the marketing concept has evolved from a sales-based concept to a customer-based concept, but it still operates in the market (place) through stores and through audio or written advertisements for products. During this development, electronic marketing emerged, which represented a qualitative shift in attracting new customers on a global scale, increasing communication with existing customers.




And reducing the turnover rate of sales representatives. Therefore, electronic marketing returns to the digital space, the largest, fastest, cheapest, and most interactive marketing channel in the market. . From physical stores to virtual stores, from diverse traditional advertising to electronic advertising, from fixed pricing to dynamic pricing, from local channels to the Internet, the most comprehensive channel. This is what Kotler pointed out: The digital revolution has fundamentally changed our concept of space, time, and quality, so no organization needs to fill a huge gap. It can exist anywhere and can send and receive messages at the same time. Things can be shipped at breakneck speeds, not as a mass.