You will have understood: the AIDA method

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The AIDA method can then be applied here, considering each customer case dissemination channel as a step in the process. Attract with a publication on social networks: a catchy title – it can be a quote from the client, relevant and impactful – and a photo scenario to attract attention. Interest with emailing: you tease the customer case in the email, so as to interest the prospect to the point of taking them to the landing page.

Provoke desire on the landing page: the arguments are Chinese Malaysia Phone Number List presented clearly and you offer the customer case content in preview. At the bottom of the landing page, you insert a button to download the entire customer case. is particularly effective for developing your content in an inbound marketing approach. Despite everything, implementing a content marketing strategy requires human and financial resources. It may therefore be interesting to turn to a content marketing agency , such as Webconversion.



A project ? A question ? Content marketing represents a very effective technique for facilitating the work of salespeople, particularly in a B2B context and when the sales cycle is particularly long. Contrary to some preconceived ideas, marketing content does not only occur at the start of the purchasing cycle but throughout the buyer's thinking. The content in fact punctuates the different phases that the prospect goes through before becoming a customer.