On the other hand,

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Sumer. Technological This is an important factor to be analyzed, since it can influence both the company and the consumer. While for the company technological advances can help by bringing faster and quality production, for the consumer it is also easier to have access to some products or services. Technology is evolving faster and faster and it is difficult for companies to keep up with this development. ADVERTISEMENT Many businesses do not know all the resources they have at their disposal and how they can help production. Producing with greater speed, having better quality control and reducing waste. All this can be reflected, in the short term, in considerable savings in production. On the other hand, consumers increasingly have access to resources that they did not have before.

We can cite as examples online downloads, e-learning, digital Chinese Australia Phone Number List entertainment, etc. With this, some services or products, if they do not alter their way of distribution, may become obsolete. Why is it important for companies? The PEST analysis, despite being a simple and easy -to-use method, provides a clear vision of the characteristics of the environment. This is important at whatever stage the company is at. From preparing the project to structuring a new business or carrying out the strategic plan for any launch or change of direction that occurs to us. By doing the PEST analysis, together with the market study , the risks are minimized and it is possible to carry out a more effective strategy .





How to perform a PEST analysis? To perform a PEST analysis, first of all, you must clearly understand the factors, mentioned above. Once it is clear you can follow the following steps to do it. Collect relevant variables The first step is to detect which variables can influence the development of the business. Once you have identified the political-legal, economic, social and technological variables that influence the business and its consumers, compile them and create a list. The Internet is a good source to understand the environment of the sector in which your business develops. For that, do not hesitate to dedicate a go