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. Produce high resolution video ads tactics that can help you to drive more conversions on TikTok, from retargeting Custom Audiences to running A/B tests. However, sometimes it’s the simple things that can make a big difference to your conversion rate– for instance, the quality of your video ads. TikTok is a highly competitive marketing platform, and if you want to capture the attention of your target audience, then you’ll need to ensure you’re making a strong impression. Users are constantly scrolling through fresh content from publishers, advertisers, and regular accounts–if you’re running low quality assets.

You may find yourself being overlooked. To help you maximize audience engagement and stand out in wedding photo editing service  a cluttered feed, be sure to produce high resolution TikTok video ads that feel polished. Not only will high resolution video ads look more appealing to potential customers, but they’ll also have a direct impact on your conversion rates. TikTok data shows that videos shot at p resolution or higher see a staggering lift in conversions compared to lower resolution assets. tiktok marketing example of high quality tiktok video ad screenshot Source.



Set up a frictionless customer journey It’s not just your activity within the TikTok app that will affect your conversion rates. You’ll also need to optimize the wider customer experience to maximize results. Think carefully about how consumers will engage with your TikTok ads, interact with your website, and explore your products. buyers journey from awareness to retention A disjointed customer journey is a surefire way to deter potential customers from making a purchase. For example, if you’re sending users to a landing page that doesn’t align with your ad messaging, they’re likely to feel confused and frustrated.