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That’s where conversion videos come in. Think about it; anyone on your landing, or conversion page already knows who you are and what you are offering. They are at a fork in the road. They will either initiate contact with you, or they won’t. As marketers, we need to do everything in our power to ensure that they do. Your conversion point vidoes need to empathize with your potential buyer’s challenges, show that you understand where they are coming from and that you can help them get to where they want to be.
They need to understand what the next steps look like and then, and only then can you reasonably ask them to take the step... with you. These videos are dedicated to landing, or conversion pages. If the point of a page is to encourage a form to be submitted, a call to be philippines photo editor placed, or a purchase to occur, these videos will increase your rate of success. 5. Case Study Videos And now, the most valuable video you can have on your website, and possibly in your entire marketing arsenal… [drum roll] Case Study, videos! Let’s put it this way, any content.
Where your customer is presenting your value for you is Solid Marketing Gold. These videos tell the story of the challenges your ideal customers faced, how they selected you as the best option and ultimately, what results they saw after becoming YOUR customer. The goal is to collect success stories from your customers that tell the perfect informational and emotional story of why you are the best option in the market. Sure, people need information about what was purchased and the results that followed to make a decision.
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發表於 2023-12-2 17:24:03