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Over time we learned that it was necessary to have an overall vision of the digital product that went beyond the mere technological data. Thanks to the "Walt Disneys" of digital design, like Don Norman, we have started to think of sites and apps based on users needs, expectations, times and places of usewe started thinking about User Experience . We can say that UX is in digital product design what for Walt Disney was the spectators' identification with the story the empathetic connection that allows you to come into contact with the user, through the satisfaction of real needs and aspirations. This is why digital product design has increasingly focused on planning, discussion and listening. The process was revolutionized through the introduction of new figures and phases, as Disney had done for animation information architecture allows us to organize content into.

Structures that are understandable and navigable for usersworkshops with photo retouching customers and stakeholders allow us to highlight opportunities and critical points on which to focuswireframes give us the opportunity to review and discuss layout and interactivity before entering the development phaselow and medium fidelity prototyping allows us to test the behavior of our product before a single line of code is written the separation of UX professionals , focused on knowing and describing users, from UI designers , specialized in graphic design, ensures that the research, ideation and implementation phases each receive the necessary attention.



Of course, it rarely happens that we witness epochal leaps and cultural impacts like the one that Walt Disney left on the imagination of the th century. However, we know as digital professionals that our work is constantly changing, because with technology the ways in which people work, communicate and have fun change. Looking at the greats of the past, at the challenges they faced, can inspire us in the next leap of process or paradigm. It reminds us that our job title is written in pencil, and that reinventing our work is part of the work itself.