March 2020: Marketing Action Calendar for Restaurants

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The month of March 2020 serves as a bridge between Carnival and Easter . So, on this occasion, restaurant professionals have to sharpen their wits to get through a slow month. In the following article, we explore some marketing strategies for restaurants that can be put into practice to boost business, and we also provide an extensive calendar of marketing actions for restaurants that will help you cope with the complicated start of spring.

Taking advantage of the call effect of traditional food fairs
Although it is most common for gatherings WhatsApp Number Database to eat in a festive atmosphere to take place in the summer, some seasonal products are best consumed at the end of winter and the beginning of spring.

This is the case of grelos in Galicia, a local cruciferous vegetable derived from rapeseed and which, with its characteristic bitterness, is used in casserole recipes such as cocido lalinés, lacón con grelos or caldo gallego.

In other places, broad beans are the stars, a purely Castilian product that goes very well in both salads and hot dishes.

A large number of festivals dedicated to all kinds of recipes and foods also come from the USA , from pork cuts to sweet desserts, cheeses, spirits, pickled cabbage or ravioli, to name a few.

The restaurant can use these small celebrations to its advantage to substantially increase the number of visitors to the establishment , either by reinforcing the festivals of the town in which it is located or by promoting the products outside the usual sphere of influence of the same.



This is the case of grelos in Galicia, a local cruciferous vegetable derived from rapeseed and which, with its characteristic bitterness, is used in casserole recipes such as cocido lalinés, lacón con grelos or caldo gallego.
Frabisa's kitchen
St. Patrick's Day
Ireland's patron saint's day is one of the few dates marked on the March page of restaurant professionals' calendars.

During this day, beer consumption soars , and even more so if the establishment has imported products. The curiosity of drinkers makes visitors spend a few extra euros on each drink to try the concoctions from other lands.

To make the most of this day, the restaurant manager can use social media to publicize the activities that are going to be organized in his establishment. As we have explained, the tasting of foreign beers can have a clear call effect, but if to this is added some other attraction related to the country of clovers and leprechauns , the effect will be noticeably greater. A themed costume party could work wonders even when the carnivals are already weeks behind us.