He also mentioned the TikTok trend for the year

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The 6 Main Insights For Marketers From Our Jam Sessions in 2022 Erick Bernard Erick Bernard Feb 17, 23 | 5 min read ✓ Human crafted content Need content for your business? Find top writers on WriterAccess! Try for free The content marketing universe is a wide space full of different possibilities, knowledge and experts. Inside it, we can find an endless variety of subjects that may help professionals and businesses succeed in their strategies. With so many topics to cover and subjects to specialize in, it is easy to understand the need for becoming an expert in specific areas of digital and content marketing.

Rock Content has been a global leader in Content Marketing for years, thanks to great professionals and specialists that help our brand with their expertise. In order to bring even more knowledge to our audience, we have launched Jam Sessions: a webinar series in which France Phone Number Data we invite brilliant minds and experts in marketing, content, and sales. Our guests dive deeper into specific topics of their expertise and share great insights in live broadcasts that can also be watched on demand. There is also a dedicated page to spotlight each episode, just like Netflix, but free and for marketers. In this article, you’ll be able to get a glimpse of the speakers and subjects we discussed in Jam Session throughout 2022. Take a look: The First Steps of Content Marketing in 2022 For the first Jam Session of the year, we had the Senior Market Research Manager of SEMRush, Fernando Angulo as our guest speaker.



Fernando brought great insights regarding marketing trends and potential paths to follow. An important point that was mentioned, and which every marketer should keep in mind, is whenever a campaign is being planned: solve the audience’s pain points while having a human approach. not only for entertainment but also on music, news, and advertisement. He cautioned us to be very careful in this channel, since the audience have well defined thoughts, “they will love it or hate it”, so you better know what you are communicating and to whom it may target. The correct use of data may help with that, but also on web pages and SEO, to compare with competitors and have a better understanding of the market. Building a Scalable Content Strategy Byron White is the Founder of WriterAccess, a content creation platform that helps businesses produce high quality content at scale.