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A few things to keep in mind: Since this method of marketing is so targeted, it’s important to not overwhelm these prospects by bombarding them with repeat messages across multiple channels. Be sure that you aren’t abusing your remarketing powers, and hitting the same people with the same message time and time again. Also, ensure your channels aren’t set up to just speak to one or two individuals within these organizations. Remember that you’re targeting an organization and the stakeholders within it rather then a single person. You need to strike the right balance of catching your prospect’s attention without turning them off. No one likes to be harassed by a sales person! .

Measure & Share Your Results Once your campaign has been Benin WhatsApp Number running for 30 to 60 days, it is time to measure and evaluate the effectiveness of your account-based marketing efforts. Ask some critical questions like: Did our personalized content prove to be engaging? If so, how? Are these accounts becoming more engaged with your brand? Are you expanding the number of known stakeholders within these organizations? Did you move any of these targeted leads down the funnel? Did you generate any revenue from these campaigns? What could you do better going forward? If your results are not as great as you predicted the first time around, don’t be discouraged.

The best thing about online marketing is how measurable the results are, which helps you see exactly where you need to evolve and improve. On the other hand, you may find that ABM is yielding huge returns for your business. If so, keep it up! Want more help with account-based marketing? Check out Marketo’s ABM resources and AdAge’s account-based marketing best practices. Margot Whitney MEET THE AUTHOR Margot Whitney Margot is a content marketing specialist at WordStream and nutrition graduate student at Framingham State. She loves all things digital, learning about nutrition, running, traveling, and cooking.