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Schema markup (structured data) is a language created to help search engines understand the content of your website. It is inserted into the HTML <head> area of the website. Marking up products on your website allows your content to be included in rich snippets in searches. Schema effect By setting up a product schema, you can show buyers a variety of information in search results. This can include price, ratings, review content, product availability, shipping costs, etc. Improving the page by adding schema (structured data) can also increase the CTR (click-through rate). However, not all schemas appear in search results. Schema creation format JSON-LD (*recommended) :
A JavaScript notation inserted within the <script> tag in HTML <head> and <body> elements. We generally recommend using JSON-LD, as it is the easiest format to implement and maintain. Microdata: An open community HTML specification used to nest structured data within HTML Special Data content. Usually <body> used on elements, but <head> can also be used on elements.RDFa: An HTML5 extension that supports linked data by introducing corresponding HTML tag attributes to the content you want to present to search engines. Typically used in <head> and <body> of HTML pages. There are many different ways to create a schema.
Among these, Google recommends JSON-LD, which is easy to write and maintain. Schema used in commerceProduct Schema The product schema adds structured data to your product pages, allowing you to display richer additional information about your product in search results (like ratings, reviews, price, availability, etc.). Search users can quickly find additional information about a product in search results. Frequently used schemas Schema creation is organized in the recommended JSON-LD format. Please refer to the code for product content/information. product information Various information about sold products, such as product name, product description, brand, product URL, image URL, and product inventory unit, can be set as structured data.
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發表於 2024-1-8 12:45:34