Programmatic Video Health Tools

santo77885@gmai

’m co-founder and CMO at Rock Content and I am your host today. Just to remind you: our Jam Sessions are a mix of presentations, interviews and webinars, with Marketing and SaaS leaders and thought leaders, all powered by Rock Content. Today, we have a very special guest. Someone who’s really aligned with our mission of creating great content, not only for customers, but for the market. t’s Byron White, founder of WriterAccess and Content Marketing Conference (CMC), also now part of the Rock Content family. Welcome Byron. Byron White: Great to be here. Thanks for having me. Peçanha: Awesome. Why don’t you tell us a little bit about yourself, like, where did your passion for Content Marketing come from?

Byron: Yeah, wow, you know I’ve been on the front lines of the Content Marketing revolution for quite some time now. Both as a founder and an author of a couple of books. As someone that’s been forging forward to try to end the world of all this bad, boring content and  Whatsapp Number  try to help  our customers and help us all create great content. Peçanha: Awesome. So WriterAccess is all about providing great content in a scalable way for companies, right? About this topic, that’s what we’re going to cover today. You asked us to cover the 10 hacks or secrets to scalable content creation. Shall we dive in? Let’s go. Byron: Let’s do it. Peçanha: Let’s do it. I like your first one. I’m gonna call it a secret. I like secrets better. Your first secret, I like its name. It’s called ideas, maps and plans. Byron: Perfect. Peçanha: Secret number one. Can you explain it to the audience? Byron: Number one of ten.



They’re all pretty good, but I’ll let the audience be the judge. This one sort of starts with a broad topographical 20,000 foot view. And let’s face it, you need a plan if you’re going to be successful when it comes to Content Marketing. You know, creating those engaging topic ideas for content. They certainly don’t fall from the sky. How do we find those great topics that we want to write about? That’s really the hard part, so I believe that you need to research what’s happening in each topic area you’re thinking of writing about. You need to come up with a content map that sort of outlines the strategy and the tactics that you’re going to use to research and develop these topic ideas. Let’s take smaller budgets and larger budgets. With smaller budgets, you’re going to be required to be very selective on the number of topics you create.