what is the secret to success?
A question we have all asked ourselves at least once in our lives: what is the secret to success? What is different from us poor mortals about the great names, the champions, the geniuses who have lived on this Planet? Gladwell analyzes the lives of successful men and women to find the answer to this question and the answer is not exactly what you would expect…
MANAGEMENT AND SALES TEAM
“Capturing Customers. Hooked” – N. Eyal.
OTO Agency's reading recommendations
Why read it:
We recommend reading this book to all people who deal with marketing. It bf leads tells how it is possible for any company or professional to always have the list of clients who want to work with you, truly a MUST HAVE book that you cannot miss reading!
“Data Driven Marketing” – F. Brancale.
OTO Agency's reading recommendations
Why read it:
This book is striking because it explains very well the process of creating a marketing project starting from data. The importance of the brand and the website within a promotion activity of your company is described. With simple examples the author describes how to use data to create a successful project.
“Go and give” – B. Burg.
OTO Agency's reading recommendations
Why read it:
In marketing, as in business and in life, we always think about what more we can achieve! In this fantastic book the author explains with beautiful storytelling how the most successful people have achieved excellent results by GIVING and making themselves available to others. Go and… “give” exactly!
“The Last Summer of Berlin” – Federico Buffa and Paolo Frusca.
OTO Agency's reading recommendations
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